Ad Tech

Noida Tech Start-Up Empowers Pragyaan Rover’s Vision on Chandrayaan-3 Mission

Noida Tech Start-Up Empowers Pragyaan Rover’s Vision on Chandrayaan-3 Mission

Introduction

India’s successful moon landing on Wednesday ushers in a new era for the Indian Space Research Organisation’s (ISRO) space missions, as for the first time, ISRO now has a rover plying on another celestial body. However, being more than 384,400 km away from the Moon, the mission team has no way of navigating the satellite. The Pragyan rover, which formed part of the just-landed Chandrayaan-3, is thus on its own on the Moon. The rover not only has to be able to see its surroundings, but it also has to make decisions about where to move and avoid hazardous

Google Eases AdTech Concerns: What Chrome’s New Cookie Policy Means for Users

Google Eases AdTech Concerns: What Chrome’s New Cookie Policy Means for Users

Introduction

In a shocking development, Google won’t roll out a new standalone prompt for third-party cookies in Chrome, meaning ad tech companies can still use the targeting technology in the world’s most popular web browser. It’s a move that amounts to a U-turn on the Chrome team’s earlier updated approach to deprecating third-party cookies, announced in July last year, with the latest development bound to cause ructions across the ad tech ecosystem. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for

Google’s Digital Ad Empire Deemed Illegal Monopoly: Joins Search Engine in penalty box

Google’s Digital Ad Empire Deemed Illegal Monopoly: Joins Search Engine in penalty box

Introduction

Google was found by a federal judge to have illegally monopolised some online advertising technology markets in a blow to a key part of the company’s business. US District Judge Leonie Brinkema found on Thursday (April 17) that the Alphabet Inc. unit violated antitrust law in the markets for advertising exchanges and tools used by websites to sell ad space, known as ad servers. But she said the company didn’t meet the definition of a monopoly for a third market of tools used by advertisers to buy display ads. GetMyIndia.com

“Google has willfully engaged in a series of anticompetitive