advertising technology

Google Eases AdTech Concerns: What Chrome’s New Cookie Policy Means for Users

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Google Eases AdTech Concerns: What Chrome’s New Cookie Policy Means for Users

Introduction

In a shocking development, Google won’t roll out a new standalone prompt for third-party cookies in Chrome, meaning ad tech companies can still use the targeting technology in the world’s most popular web browser. It’s a move that amounts to a U-turn on the Chrome team’s earlier updated approach to deprecating third-party cookies, announced in July last year, with the latest development bound to cause ructions across the ad tech ecosystem. “We’ve made the decision to maintain our current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for …

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Google’s Digital Ad Empire Deemed Illegal Monopoly: Joins Search Engine in penalty box

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Google’s Digital Ad Empire Deemed Illegal Monopoly: Joins Search Engine in penalty box

Introduction

Google was found by a federal judge to have illegally monopolised some online advertising technology markets in a blow to a key part of the company’s business. US District Judge Leonie Brinkema found on Thursday (April 17) that the Alphabet Inc. unit violated antitrust law in the markets for advertising exchanges and tools used by websites to sell ad space, known as ad servers. But she said the company didn’t meet the definition of a monopoly for a third market of tools used by advertisers to buy display ads. GetMyIndia.com

“Google has willfully engaged in a series of anticompetitive …

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