Indian Shoppers

E-Commerce Meets AI: Tailoring Technology to Serve Indian Shoppers

E-Commerce Meets AI: Tailoring Technology to Serve Indian Shoppers

Introduction

SrikantSree Ram, director of Amazon Fresh India, stood on a farm in Mahabaleshwar, a hill town in Maharashtra’s Satara district, watching as freshly picked white strawberries made their way to a collection centre nearby. A farmer told visitors that the strawberries are supplied exclusively to Amazon Fresh customers in Pune and Mumbai.

As Amazon Fresh, the e-commerce giant’s platform for daily grocery needs, expands to 170 Indian towns and cities, seasonal produce like Alphonso mangoes of Ratnagiri and onions from Nashik are being sourced directly from farmers. What ties the company’s services procurement to delivery together is a supply